otto is a modern redesign of the
mortar & pestle.
For this project, I let form and mechanism steer my product toward its final functionality. My process involved creating several sketch models of various kinetic mechanisms and turning the abstract into a functional product for the kitchenware market.
While narrowing down what the form could represent, it dawned on me that the mortar and pestle hadn't been changed since its inception thousands of years ago, which seemed like the perfect design challenge to me.
old school tech and authentic flavors rule in the modern kitchen.
Analog Resurgence
In an increasingly digital, automated world, there is a shift in the demand for more analog products. People desire tactility and more human interaction, according to a PEW Research Center study in 2017.
Kitchenware Market
The kitchenware industry is valued at $56 billion, according to Grand View Research.
Craving Authentic Flavor
According to McCormick and Nutritional Outlook, Millennials have a craving for more spices in their food, both hot and authentic to the cuisine they're cooking. Besides the context of cooking, millennials also enjoy using herbs for homeopathic purposes.
minimal, soft, masculine, earthy.
